Many membership based organizations are facing struggles during the COVID-19 pandemic and looking for ways to stay afloat. While some may still be temporarily closed during this time, there are others that are looking to open back up as regulations and restrictions are lifted in different areas of the country. Whatever reopening phase your locality is currently undergoing, it’s more important, now than ever, to keep in touch with your members.
While you may be used to being able to chat up your regulars when they walk in the door , or update the bulletin board or sign outside your building, there are many ways you can use digital marketing to help stay in contact with your members.
Let your customers know what matters most to them:
As regulations continue to change, so will your operating procedures. If there are any changes that will have an impact on your member’s experience, make sure to keep them updated along the way. This way, they will feel connected to your organization and know exactly what to expect when visiting.