Many membership based organizations are facing struggles during the COVID-19 pandemic and looking for ways to stay afloat. While some may still be temporarily closed during this time, there are others that are looking to open back up as regulations and restrictions are lifted in different areas of the country. Whatever reopening phase your locality is currently undergoing, it’s more important, now than ever, to keep in touch with your members.
Go Digital
While you may be used to being able to chat up your regulars when they walk in the door , or update the bulletin board or sign outside your building, there are many ways you can use digital marketing to help stay in contact with your members.
- Keep your Website Updated
- Post on Social Media
- Send out Emails
- Send out Text Message Announcements
Keep it Simple
Let your customers know what matters most to them:
- Are you open? What days and hours?
- What deals and promotions are you offering?
- What safety measures is your organization taking to protect employees and members?
- What’s the best way for people to contact you?
Keep Customers Updated
As regulations continue to change, so will your operating procedures. If there are any changes that will have an impact on your member’s experience, make sure to keep them updated along the way. This way, they will feel connected to your organization and know exactly what to expect when visiting.